Sunday, October 04, 2020
web marketing links
From the Wayback Archive:
web marketing of iep programs, 2000-2001
Web Marketing bibliography, from about 2002
Website design for busy teachers
web marketing of iep programs, 2000-2001
Web Marketing bibliography, from about 2002
Website design for busy teachers
Web marketing III
I've always been skeptical about web marketing, partly because I know myself. I read an article on the web, and little pictures flash at me, and I try my best to ignore them so I can keep reading the article. I apply all my energy to refusing to let those ads get to me.
But I will admit, they are getting better at reaching me. I was thinking about shoes the other day (I need a new pair), and may have even mentioned this somewhere (Facebook?) and now, whole lines of beautiful boots appear in front of me as I try to read some news article about you-know-who's medical condition. Or, girls in fashionable tops, sometimes girls who move just so, dance in front of my eyes as I'm trying to read this article. They seem to have done their research on how to get my attention.
Now, if I'm trying to sell books (and I understand, not that many people buy books these days) - do I have to learn these tricks of drawing people's attention away from what they are trying to read?
My first impulse with web marketing is, take the high road. Make sure they know I'm here. Make stylish advertising that is both attractive and edgy, or whatever. If they are more likely to click on the yellow and orange ones, maybe my statistics will tell me that.
It occurred to me that I did research on web marketing, specifically, web marketing for IEPs (Intensive English Programs). I published it and presented it somewhere. It was wild and to tell the truth, I don't even remember what happened to it. It was in the early days of the web. It put me directly into the world of search engine optimization, the art of making sure that google pushes you to the top of their page. People search for a topic, your product comes up on top. Of course people pay Google big bucks to just put them on top, in a commercial entry, but this is more of a competition for free-web natural results. You sell chairs, somebody types "chair" into google, you want your page to appear in the first of their pages, not on page ten. You have to play your cards right, then they'll do it.
Now that I've thought about it, I resolve to do a couple of things I can do, that most people can't. The first is to dredge up a history of looking into web marketing, to find out what I actually said or at least found out. The second is to revisit all those old pages, which are probably still sitting there in some form or another, and see what's out there.
But I will admit, they are getting better at reaching me. I was thinking about shoes the other day (I need a new pair), and may have even mentioned this somewhere (Facebook?) and now, whole lines of beautiful boots appear in front of me as I try to read some news article about you-know-who's medical condition. Or, girls in fashionable tops, sometimes girls who move just so, dance in front of my eyes as I'm trying to read this article. They seem to have done their research on how to get my attention.
Now, if I'm trying to sell books (and I understand, not that many people buy books these days) - do I have to learn these tricks of drawing people's attention away from what they are trying to read?
My first impulse with web marketing is, take the high road. Make sure they know I'm here. Make stylish advertising that is both attractive and edgy, or whatever. If they are more likely to click on the yellow and orange ones, maybe my statistics will tell me that.
It occurred to me that I did research on web marketing, specifically, web marketing for IEPs (Intensive English Programs). I published it and presented it somewhere. It was wild and to tell the truth, I don't even remember what happened to it. It was in the early days of the web. It put me directly into the world of search engine optimization, the art of making sure that google pushes you to the top of their page. People search for a topic, your product comes up on top. Of course people pay Google big bucks to just put them on top, in a commercial entry, but this is more of a competition for free-web natural results. You sell chairs, somebody types "chair" into google, you want your page to appear in the first of their pages, not on page ten. You have to play your cards right, then they'll do it.
Now that I've thought about it, I resolve to do a couple of things I can do, that most people can't. The first is to dredge up a history of looking into web marketing, to find out what I actually said or at least found out. The second is to revisit all those old pages, which are probably still sitting there in some form or another, and see what's out there.
