Wednesday, November 03, 2021
marketing report
I do my blogs once a month, and they were a wash this month for two reasons. First, this enormous July just worked its way through the system and disappeared from the rolling averages, which then crashed. Some crashed a lot. Of the top ten blogs, all ten went down in rolling averages and it was at least partly because that July number was simply gone.
Second, I only hit eleven of them last month; I've been having trouble continuing to use them. I've started homeschooling my daughter and the blogs just fell in my list of priorities. I am also doing a lot of other things. But only eleven; that's rare; usually I get at least a dozen. They risk falling into oblivion.
I actually have lots of great plans for them but just have done virtually nothing the whole month, in terms of blogs.
What I've been doing is read-share marketing which unbelievably makes lots of my books relatively hot. I say relatively because it's always relatively, around here, but even my first cousin three times removed, Frank the Geologist, who died right before I was born - well, I wrote a book about him, and that book is hot. I smile to think the world is getting to know Frank, and that Frank is up there somewhere going, way to go Tom.
The odd thing about sharing your relatives with the world is that it indirectly shines back on me, as that relative and I will be linked forever anyway.
Back to marketing, though, I'm doing read-share marketing with what little free time I've got; got about five books in the hamper to read; I have virtually no other marketing to speak of. I focus on KU people and try to keep my reads up. I do nothing to get more paperback sales, or acx sales, or non-KU people. It's a very one-sided game and maybe I'll change it, widen the target a little. Time to get out there on Twitter, too. November is like, prime time for marketing. Consider a match lit here.
Second, I only hit eleven of them last month; I've been having trouble continuing to use them. I've started homeschooling my daughter and the blogs just fell in my list of priorities. I am also doing a lot of other things. But only eleven; that's rare; usually I get at least a dozen. They risk falling into oblivion.
I actually have lots of great plans for them but just have done virtually nothing the whole month, in terms of blogs.
What I've been doing is read-share marketing which unbelievably makes lots of my books relatively hot. I say relatively because it's always relatively, around here, but even my first cousin three times removed, Frank the Geologist, who died right before I was born - well, I wrote a book about him, and that book is hot. I smile to think the world is getting to know Frank, and that Frank is up there somewhere going, way to go Tom.
The odd thing about sharing your relatives with the world is that it indirectly shines back on me, as that relative and I will be linked forever anyway.
Back to marketing, though, I'm doing read-share marketing with what little free time I've got; got about five books in the hamper to read; I have virtually no other marketing to speak of. I focus on KU people and try to keep my reads up. I do nothing to get more paperback sales, or acx sales, or non-KU people. It's a very one-sided game and maybe I'll change it, widen the target a little. Time to get out there on Twitter, too. November is like, prime time for marketing. Consider a match lit here.
